News

GRE Alpha, which specializes in the design and manufacture of solid-state lighting power supplies and lighting control accessories, recently formed a partnership with Setsuyo Astec Corporation a distributor of smart lighting solutions and LED drivers, to bring LED lighting technology to ASEAN countries.

The two companies recently collaborated at a joint LED Lighting seminar in Bangkok, Thailand where they showcased the latest in lighting control technology to an audience of over 100 lighting professionals including the top lighting design firms and universities in Thailand.

Caption: LED Lighting Seminar 2019—Bangkok, Thailand

LED power supplies for Japan and SE Asia

GRE Alpha, which has an office in Tokyo, is poised to leverage Setsuyo Astec Corporation's comprehensive exporting and logistical expertise operations in SE Asia. GRE Alpha's focus of operation in working with Japan-based Setsuyo, is in the distribution of smart lighting solutions and LED Drivers which they can now offer to ASEAN countries including India, Taiwan, Korea, and Japan.

"Setsuyo Astec Corporation has a very professional team, with local representation in more than fourteen ASEAN countries," says Yoshihito Mori, Japan Country Manager for GRE Alpha. “With the addition of Setsuyo Astec Corporation as our distributor, we look forward to better servicing our customers in the ASEAN Countries, India, Taiwan, Japan and South Korea."

GRE Alpha recognized the need for a reliable mid-range supplier for better dimmers and power supplies that support LED applications. They offer two models of wireless LED dimming modules, SLD-DIM DALI and GLD-DIM, both within the EnOcean® brand name. GRE Alpha's partnership with Setsuyo Astec Corporation enables OEM suppliers and procurement managers to reliably purchase GRE dimmers and drivers as part of an integrated system.

“SE Asia is a growing market and is turning to smart lighting and connected lighting solutions like DALI for lighting projects," says Mori. "With our partnership, we will be able to better demonstrate the effectiveness of GRE Alpha's simple lighting module solutions for smart lighting systems."

About GRE Alpha

GRE Alpha® Electronics, Ltd. specializes in the design and manufacture of solid-state lighting power supplies and lighting control accessories, which are the lifeblood of indoor and outdoor LED lighting systems. With more than two decades of power conversion expertise and a commitment towards innovation, GRE Alpha engages with industry pioneers to deliver highly efficient, installation-ready and agency-approved LED power conversion products for a wide variety of industry applications. https://grealpha.com/about-us/

For more information on GRE Alpha products and services or to speak with a service representative and set up a one-on-one appointment with a technical expert, visit https://grealpha.com/contact/.

The company's leadership in modular LED product development takes center stage at the event

HONG KONG - October 25, 2019 – GRE Alpha Electronics, a growing force in the design and manufacture of LED powering solutions, announced it will be presenting a series of new products at the 2019 Hong Kong International Lighting Fair (Autumn edition), October 27-30. Hosting exhibitors across the lighting spectrum, the fair is the biggest of its kind in Asia and definitely the place to be this fall.

GRE Alpha will be showcasing their line of modular and dimmable LED drivers at Booth ICON-015 in the prominent Hall of Aurora. Visitors will not only be warmly welcomed, but provided with hands-on demonstrations of GRE's DMX Lighting Control Module, and DALI, BLE, Zigbee and EnOcean Dimming Modules.

According to Executive Director, Richard Fong, "This year we are focusing on meeting the growing demand for connected smart lighting solutions. We will be using our smart lighting control modules to simplify the process of integrating lighting systems with building management systems. That means our customers can look forward to another year of firsts, including our BLE 4 channel and our DMX CC module on display in Hong Kong for the very first time."

Working with leading partners in the lighting field has enabled GRE Alpha to make even greater strides in LED powering solutions. Specially featured at the GRE booth will be two cutting edge lighting control modules that have been enhanced in multiple ways to provide more performance flexibility and meet specialized customer needs:

SLD-DIM-XG4 (BLE LED Dimming Module): The XG4 is the newest in a series of dimming modules that are completely wireless and utilize the latest in Bluetooth mesh enabling hassle-free lighting control with superior performance. Working within DALI, Zigbee and EnOcean protocols, the XG series empower OEMS to choose between several vendors in order to mix and match solutions. The XG4 and XG4-UL add greater control for color tuning and color changing applications. Uses include:

• Theme parks
• Stage lighting
• Color controls for decorating
• Architectural lighting
• Effects & contour lighting

ENO-DIM-CC (EnOcean Wireless Constant Current LED Dimming Module): The ENO-DIM-CC is a new version of GRE'S innovative ENO-DIM dimming module. While the ENO-DIM is constant voltage, the ENO-DIM-CC is constant current, which fills a critical need when constant power supplies work best, like working with high-powered LEDs. Both are available in three regional power supply versions: 902MHz in North America, 928MHz in Japan, and 868MHz in Europe and China. Applications include:

• Architectural lighting
• Effect and contour lighting
• Signage and strip lighting
• Swimming pools/fountain lighting

Also making its debut at the GRE Alpha booth will be the latest – constant current - configuration of their popular constant voltage SLD-DIM-DMX 4 LED dimming module. These dimming modules support high resolution RGBW color control and feature full integrations with DMX512-A (Digital Multiplex) protocol.

With customer service a top priority, GRE had the foresight to establish manufacturing facilities in multiple locations including Vietnam. Among other advantages, this location eliminates the trade war tariff for valued U.S. customers. Efforts like that, along with continued innovation in LED solutions will help ensure GRE Alpha remains at the forefront of LED powering.

About GRE Alpha

GRE Alpha® Electronics, Ltd. specializes in the design and manufacture of solid-state lighting power supplies and lighting control accessories, which are the lifeblood of indoor and outdoor LED lighting systems. Their superior performance products are the power behind LED lighting. GRE's modular approach allows their dimming modules and drivers to be used either in conjunction with existing systems or with new setups.

For more information on GRE Alpha products and services or to speak with a service representative and set up a one-on-one appointment with a technical expert, visit https://grealpha.com/contact/.

October 15, 2019

A heavy visitor turnout combined with new LED lighting control solutions put GRE Alpha right at the center of the only show in Singapore exclusively dedicated to the LED and OLED industry. Over a 3-day period, from October 1-3, the GRE Alpha team welcomed a constant stream of visitors while showcasing their latest LED drivers and dimmers for the ASEAN market.

"On behalf of the GRE Alpha team, I would like to thank everyone who took the time to visit us at the Marina Bay Sands," said Executive Director, Richard Fong. "The LED + Light Asia show gave us the prized opportunity to show how our unique, modular approach is meeting the demand for smarter building solutions. Above all we valued the opportunity to interact with our guests and provide them with hands-on product demonstrations."

Executive Director, Richard Fong, explaining the many advantages of GRE Alpha's modular approach.

GRE Alpha's featured new products represented top-of-the-line innovation in LED lighting components. For LED+Light Asia 2019, GRE Alpha brought full assortment of products. Enhanced models of two of GRE Alpha's most popular products that have impacted the LED driver industry.

SLD-DIM-XG4has added extra channels to the XG model for more control. Using the latest in Bluetooth Mesh, these dimming modules enable hassle-free lighting control with no compromise in performance. While the XG model is less expensive and great for adjusting warm to cool, the new XG4 model has added channels for more control. Uses for the XG4 include:

• Architectural lighting
• Theme parks
• Stage lighting
• Street lighting
• Color controls for decorating

EnOcean ENO-DIM-CC is a new version of GRE's groundbreaking dimming module that allows for smooth, flicker-free dimming lighting fixtures using any of EnOcean's certified energy harvesting wireless switches. While the original version is constant voltage, the ENO-DIM-CC is constant current, which fills a critical need when constant power supplies work best, like working with high-powered LEDs.

Uses for ENO-DIM and ENO-DIM-CC include:

• Architectural lighting
• Effect and contour lighting
• Office general illumination
• Signage and strip lighting
• Swimming pools/fountain lighting

EnOcean's ENO-DIM wireless dimming modules were a definite hit with guests.

UPCOMING EVENT:

GRE Alpha is excited to announce that they will be featuring a series of exciting new products at the Hong Kong International Lighting Fair (Autumn Edition), 27-30 October 2019. Visitors will be warmly welcomed. For more information on GRE Alpha products and services or to speak with a service representative and set up a one-on-one appointment with a technical expert, visit https://grealpha.com/contact/.

GRE Alpha to Exhibit in 2019 LED+Light Asia Singapore

Next-generation LED dimmers and drivers making their debut

Hong Kong,  October 02, 2019 GRE Alpha, a prominent global LED power supply provider, is bringing new lighting control solutions to the only show in Singapore exclusively dedicated to the LED and OLED industry. This year, LED+Light Asia takes place Oct. 1-3, 2019. GRE Alpha will be welcoming guests and demonstrating products at booth A08 at the Marina Sands Expo & Convention Center.

GRE Alpha has been at the forefront of LED driver and dimmer innovation and development since the day they opened their doors. In this event, GRE will showcase their latest lighting control solutions and LED drivers for the Asian market. They are particularly proud to be among the few to focus on supporting innovative lighting solutions for Japan.

"Our modular approach is unique, said GRE Alpha's Executive Director, Richard Fong. Our primary aim has always been to create products that can be integrated into existing systems simply and efficiently. We are looking forward to sharing these new modular products and, most importantly, providing a memorable interactive experience for our valued customers and LED lighting professionals who are just getting to know us."

With the world of LED lighting changing at warp speed, GRE Alpha's featured new products represent top-of-the-line innovation in LED lighting components?iterally the power behind the light. They include the following enhancements to two popular products that have revolutionized the LED driver industry

SLD-DIM-XG4 has added extra channels to the XG model for more control. Using the latest in Bluetooth Mesh, these dimming modules enable hassle-free lighting control with no compromise in performance. While the XG model is less expensive and great for adjusting warm to cool, the new XG4 model has added channels for more control. Uses for the XG4 dimmer include:

• Architectural lighting
• Theme parks
• Stage lighting
• Street lighting
• Color controls for decorating

EnOcean ENO-DIM-CC is a new version of GRE's groundbreaking dimming module that allows for smooth, flicker-free dimming lighting fixtures using any of EnOcean's certified energy harvesting wireless switches. While the original version is constant voltage, the ENO-DIM-CC is constant current, which fills a critical need when constant power supplies work best, like working with high-powered LEDs. It is energy challenges like this that are propelling GRE Alpha to help move its clients into the next chapter of LED lighting. Uses for ENO-DIM and ENO-DIM-CC include:

• Architectural lighting
• Effect and contour lighting
• Office general illumination
• Signage and strip lighting
• Swimming pools/fountain lighting

Come visit the GRE Alpha team at LED+Light Asia. They will be more than happy to demonstrate GRE's innovative new products and forge new alliances with other forward thinkers of the LED lighting industry. Visit https://www.ledlightasia.com/ for complete information. Admission is free. You can register on-site with a business card.

About GRE Alpha

GRE Alpha Electronics, Ltd. specializes in the design and manufacture of solid-state lighting power supplies and lighting control accessories, which are the lifeblood of indoor and outdoor LED lighting systems. Their superior performance products are the power behind LED lighting. GRE's modular approach allows their dimming modules and drivers to be used either in conjunction with existing systems or with new setups.

For more information on GRE Alpha products and services or to speak with a service representative and set up a one-on-one appointment with a technical expert, visit https://grealpha.com/contact/.

GRE Alpha Customers will Remain Unaffected by China Tariffs

The trade war with China rages on, with no sign of letup. Much of what is now manufactured in China now faces a 25% tariff, and more product lines will be hit on September 1st. This week showed a tactical escalation, the U.S. will raise duties on $250 billion in Chinese goods to 30% and increase tariffs on another $300 billion in products to 15% from 10%.

The Changing Patterns of the World’s Supply Chains

The two countries have not been able to reach consensus on a trade deal, and because of the resulting U.S. tariffs on Chinese goods, nations the world over have begun to shift their manufacturing supply chains out of China. This realignment is described in a New York Times article entitled One Trump Victory: Companies Rethink China. The process is called decoupling, and it “is is a major goal of those who believe the world has grown far too dependent on China as a manufacturing giant.”

Manufacturing supply chains worldwide are changing – permanently. None of this will have any ill effect on GRE Alpha customers, because our company has had the foresight to establish manufacturing in multiple facilities including Vietnam.

Vietnam: A Strategic Solution to the U.S./China Trade War

The exodus has already begun, and is described in the starkly titled New York Times article Your Next iPhone Might Be Made in Vietnam. Thank the Trade War. While others may be struggling to find ready-to-use factories and warehouses GRE Alpha already has that covered.

When the Consumer Technology Association (CES) spoke to Richard Fong, GRE Alpha’s Manufacturing executive director, it was noted that, “Vietnam is a very natural and advantageous location for us to increase our manufacturing capabilities.” Because of our affiliation with GRE Manufacturing, our LED drivers bound for the U.S. are shipped directly from Vietnam, avoiding the excessive tariffs. Within those factory walls GRE Alpha is producing some of the world's most advanced and reliable LED lighting components, including the SLD-DIM-XG4, our four channel Bluetooth dimming module.

GRE Alpha is no newcomer to Vietnam. We established our first Vietnam factory in 2013. Our factory located in the Vietnam Singapore Industrial Park (VSIP) about 40 minutes away from Ho Chi Minh City. It offers more than 300,000 square feet of ISO 9002, ISO 13485 and ISO 14000-certified manufacturing space.

And we’re not alone! Our factory is situated alongside 700+ manufacturing companies from around the world, with established transportation, logistics and supply-chain infrastructure.

Source: GRE Manufacturing

Manufacturing electronics in Vietnam has advantages aside from the avoidance of the China tariffs. The median age in Vietnam is only about 30, giving manufacturers the advantage of a youthful, vibrant and flexible workforce. The well-educated population has the same solid East-Asian work ethic, and wages are competitive.

The response of our U.S. customers to our Vietnam facility has been overwhelmingly positive. Buying LED drivers made in Vietnam is a sure-fire way to beat the U.S., - Chinese trade war.

Customers will continue to benefit from the full line of our LED driver and power supply lines without paying the 25% China tariff. We strongly advise our customers to place their orders as early as possible so that they can get their products by the end of the year avoid disappointment.

About GRE Alpha

GRE Alpha Electronics, Ltd. specializes in the design and manufacturing of solid-state lighting power supplies and lighting control accessories, the lifeblood of indoor and outdoor LED lighting systems. With over two decades of power conversion expertise and a commitment towards innovation, GRE Alpha engages with industry pioneers to deliver highly efficient, installation-ready, and agency-approved LED power conversion products for a wide variety of industry applications.

For more information about the products featured here or any other GRE Alpha products or services, please visit the contact page. Our support team is always happy to help.