News

GRE Alpha's new Vietnam facility provides a solution to the U.S. – China trade war for U.S. customers

As the news from Washington and Beijing continues to focus on increased tariffs on Chinese goods imported into the U.S., Chinese LED lighting component manufacturer GRE Alpha is taking a proactive approach to help its U.S. customers control costs and minimize tariff impacts.

In addition to its well-established U.S. operations center in Gainesville, Georgia, GRE Alpha is ramping up manufacturing in Vietnam to deliver its world-class LED power supplies to the U.S. market without incurring the tariffs currently imposed on Chinese goods.

Same high quality, new state of the art facility

GRE Alpha's new Vietnam facility, located in Binh Duong Province, offers more than 300,000 square feet of ISO 9002, ISO 13485 and ISO 14000-certified manufacturing space, staffed by a highly educated workforce. Here, GRE Alpha is producing some of the world's most advanced and reliable LED lighting components, including LED drivers, dimming modules and accessories.

"Our Vietnam facility is fully staffed and capable of meeting U.S. demand for GRE Alpha's most popular products, including our DMX, EnOcean and DALI LED dimming modules. The investment in Vietnam is a clear signal to our U.S. customers that we value their business and want to give them options that will help them control costs while still having access to the high quality they've come to expect from GRE Alpha,” says GRE Alpha's Richard Fong.

The response from U.S. customers has been extremely positive so far. In fact, GRE Alpha is advising customers to think ahead and place orders now for September/October 2019 delivery as demand has been steadily growing for its LED drivers and other LED lighting components.

To learn more about GRE Manufacturing and the benefits of its Vietnamese manufacturing capabilities visit GRE Manufacturing. To talk to a U.S. representative please contact dougg@grena.org.

Spotlight on GRE Alpha's EnOcean Dimming Modules

When two forward thinking, innovative entities join forces, the results can be illuminating. The partnership formed in 2017 between GRE Alpha Electronics and EnOcean® left no doubt about what would result. Their signature collaboration–EnOcean® wireless dimming modules made by GRE Alpha -- has ushered in a new era of intelligent building applications.

A Boon for Building and Architectural LED Lighting

Combining GRE Alpha's proven LED dimming module and LED driver expertise with EnOcean®'s patented energy harvesting wireless technology, these groundbreaking dimming modules are speeding up the path to industrial lighting systems that are sustainable and energy-efficient. With this joint technology, trillions of IoT sensors can be powered and efficiently installed.

The GRE Alpha/Enocean® series of dimming modules are compatible with any constant voltage LED driver. And, when paired with any self-powered wireless switches using the EnOcean® standard, they enable smooth, flicker-free dimming of lighting fixtures. Available modules support frequencies for North America 902MHz, Japan 928MHz, Europe and China 868MH

It is worth noting that, at this time, GRE Alpha Electronics is the only member of the EnOcean alliance to focus on lighting for the Japanese market. Moreover, the 928MHz frequency customized for Japan works smoothly in any environment compared to 2.4GHz wireless solutions.

Highlighted at International Lighting Shows

With the demand for flexible and maintenance-free solutions for LED lighting control exploding, GRE's president, Richard Fong is eager to give visitors a hands-on experience with the EnOcean® dimming modules. "User experience is very important to us. We have always strived to make our products accessible and easy to use and install. It is extremely rewarding that feedback from customers who have tested and used this system has been overwhelmingly positive."

The lighting show environment with GRE Alpha experts on hand provides a perfect opportunity to gain familiarity with LED smart lighting solutions. GRE Alpha's EnOcean® dimming modules were most recently featured in two big shows:

1) At EnOcean®'s booth at IoT/MTM Spring at the Tokyo Big Site convention center April 10-12, 2019.

 2) In the United States at LIGHTFAIR International 2019 at the Pennsylvania Convention Center in Philadelphia, May 21-23. There visitors found a variety of GRE Alpha's leading edge products at three different booths: EnOcean, DiiA (Digital Illumination Interface Alliance) and GRE Alpha Distributor ERG. GRE Alpha experts were available at all booths to interact with guests and answer questions.

The Future for Self-Powered Smart Dimming is Now

Applications using GRE Alpha's EnOcean® dimming modules in combination with EnOcean®'s self-powered wireless switches, include building and architectural lighting, effect and contour lighting, general commercial illumination, warehouses, signage, strip lighting and more. With this advanced technology, lighting designers can create sustainable intelligent building, home automation and architectural lighting control systems that are energy-efficient, easy to install and maintenance-free.

While EnOcean is responsible for the technology which enables maintenance-free sensor solutions for battery-free applications in the Internet of Things (IoT), GRE Alpha pioneered the design and creation of modular LED power supplies. Their partnership was inevitable.

That partnership has truly simplified lighting system installations, commissioning, and drastically reduced wiring requirements. From this point forward, GRE Alpha hopes to drive rapid adoption of existing and new lighting products to EnOcean® controlled lighting. To that end, GRE Alpha has introduced a whole series of EnOcean® joint products that will allow seamless upgrades of existing lighting systems by adding in their EnOcean® lighting control module.

For more information about this or any other GRE Alpha product or to speak with a GRE Alpha expert, please visit the enquiries page.

EnOcean Dimming Module for Lumileds Among Groundbreaking New Products Featured

Hong Kong, March 20, 2019 -- Between a successful collaboration with EnOcean, DALI test certification and an incredible array of groundbreaking new products, 2019 is already proving to be a banner year for GRE Alpha. Visitor turnout more than doubled from 2018 in their third year of participation in the NIKKEI MESSE Lighting Exhibition. Over a 4 day period, from March 5 to 8, the GRE Alpha team welcomed hundreds of guests while showcasing their latest LED Dimming Modules, LED Drivers and loT themed products with live interactive displays.

A Commitment to Service and Partnership

“On behalf of all of us at GRE Alpha, I would like to thank everyone who took the time to visit us at the Big Sight Exhibition Center,” said Executive Director, Richard Fong. “The unprecedented turnout gave us a valuable opportunity to showcase our latest products, and we are inspired by the rich exchange of ideas. The enthusiasm we experienced makes us all the more committed to continuing to provide world-class service and support, and to honor the GRE Alpha promise that our LED Drivers provide exceptional function, reliability and quality in a sustainable design.”

Exceeding Expectations in New Product Development

It was a point of pride for GRE Alpha that, for the second year at the Tokyo show, their products were also featured at the EnOcean Alliance booth. The affiliation with EnOcean allows GRE Alpha to share their LED expertise and collaborate with other EnOcean Alliance members to design the technologies of tomorrow.

Generating great interest was an EnOcean dimming module for Lumileds dim to warm LED’s. Other breakthrough products experienced by visitors included a series of LED Drivers designed for high temperature operation:

Featured products included:

• High-tech, 300 Watt E-Capless Power Supply with patented high temperature core
  technology for operation in high temperatures (-40C to -80C).
• Zigbee Dimming Module that works with multiple smart home protocols and devices,
  such as Osram, Philips, IKEA, Amazon Echo and more.
• 100 Watt CV TRIAC dimmable LED Driver XLAVP100.
• Constant Voltage LED Drivers 100 Watt and 150 Watt with patented easy install.
• Dimming Modules for Soraa, Philips and Citizen Dim-to-Warm/Turnable White
  MR 16s AND C0Bs.

Upcoming Event:

GRE Alpha is excited to announce that they will be hosting a seminar at the Guangzhou International Lighting Exhibition in China, June 9-12, 2019. The theme of the show is “THINKLIGHT: Envisage the Next Move,” which aims to encourage the lighting community to see changes as a means of progress and innovation. Visit the Guangzhou International Lighting Exhibition webpage for additional information. Visitors will be warmly welcomed.

About GRE Alpha

GRE Alpha® Electronics, Ltd. specializes in the design and manufacture of solid-state lighting power supplies and lighting control accessories, which are the lifeblood of indoor and outdoor LED lighting systems. With more than two decades of power conversion expertise and a commitment towards innovation, GRE Alpha engages with industry pioneers to deliver highly efficient, installation ready and agency-approved LED power conversion products for a wide variety of industry applications.

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For more information on GRE Alpha products and services or to speak with a service representative and set up a one-on-one appointment with a technical expert, visit https://grealpha.com/contact/.

New section adds value for web visitors while Japanese site addresses key market

GRE Alpha® Electronics, Ltd. is starting 2019 strong, with new enhancements to its website, including a robust resources section and a new Japanese language site. These efforts come as GRE Alpha continues to expand its customer base and enter new markets as a leader in the design and manufacture of solid-state lighting power supplies and lighting control accessories.

New Resources for GRE Alpha Customers & Prospects

GRE Alpha's new online resources section will have a variety of content and tools geared specifically to the needs of procurement managers, OEM manufacturers, professional lighting installers, and architects. Topics focus on

• Detailed white papers examine use cases and best practices in LED lighting design & installation
• Historical article library enables users to search for specific article content
• Product-specific application guides will provide a deeper level of integration guidance
• Powerful calculator will help users envision scenarios and estimate voltage drop, maximum wire runs and suitable wire gauges
• DALI testing guidelines explain the range of testing available to GRE Alpha customers
• Expanded FAQ section provides fast answers to core questions about GRE Alpha's products and services

"As we continue to expand globally, we're continually looking for new ways to connect with our customers and provide relevant, useful information that can help them be more successful. We have a massive amount of product experience in-house around LED lighting drivers and controls that can be beneficial to our customers. Creating open and transparent knowledge sharing is a priority for us in 2019," according to GRE Alpha CEO and Executive Director, Richard Fong

Plans are underway for additional content, including white papers focused ambient temperature versus case temperature to help customers better understand the LED drivers

that best meet their needs in harsh operating conditions.

Japanese language site supports increased presence in key market

GRE Alpha has been steadily growing its presence in the Japanese market since opening a Tokyo office in 2017. The Japanese site will feature the same content as the global GRE Alpha site, plus market-specific information, making it a useful resource for Japanese customers and prospects.

"The Japanese market is extremely important to GRE Alpha. We have seen great success there since 2017 and deploying a website in Japanese further demonstrates our commitment to our customers in the region. I hope our Japanese colleagues will use the site to learn more about our products, but also take advantage of the resources we offer to help them," says Fong.

Both the resources section and the Japanese website are live now. Customers are welcome to submit feedback and ideas for content they would find useful to sales@grealpha.com

About GRE Alpha

GRE Alpha® Electronics, Ltd. specializes in the design and manufacture of solid-state lighting power supplies and lighting control accessories which are the lifeblood of indoor and outdoor LED lighting systems. Unlike many in the LED industry, GRE Alpha focuses on a modular approach. Our products can be used either in conjunction with existing systems or with new setups. With more than two decades of power conversion expertise and a commitment towards innovation, GRE Alpha engages with industry pioneers to deliver highly efficient, installation-ready, and agency-approved LED power conversion products for a wide variety of industry applications.

https://grealpha.com/about-us/locations/

From smart LED dimmer modules to LED drivers with increased temperature capacity, GRE Alpha's new products on display at the 2018 Hong Kong International Lighting Fair captured the attention of attendees from more than 15 countries during October's four-day event.

An increased focus on IoT and lighting automation

This year's fair had increased focus on IoT technologies, focused on smart lighting applications, which GRE Alpha is focused on as a key growth area.

"The Lighting industry in gearing towards being part of the IoT web and I'd like to see GRE Alpha at the forefront enabler of IoT lighting, allowing seamless and quick upgrades to multiple smart lighting platforms with simple upgrades that do not require too much rewiring or re-installing entirely new lighting systems," according to Richard Fong, GRE Alpha CEO & Executive Director

GRE Alpha's product display included:

1. The SLD-SMARTDIM Wireless Dimming Module, featuring compatibility with smart home protocols and devices including Osram, Philips, IKEA, and Amazon Echo
2. GRE Alpha's BLE Dimming Module via GalaXi platform, along with Gateway and a smart Sensor for smart building management and operations
3. A new LED driver series with patented high-temperature core technology, with an operating range of -40˚ to 80˚ Celsius, along with a 300-watt E-Capless power supply
4. The new XLAVP100 100 Watt CV TRIAC dimmable LED driver
5. Constant voltage 100- and 150-watt LED drivers with patented easy install
6. New LED dimming accessories, including dimming modules for Soraa, Philips and Citizen Dim-to-Warm/Tunable White MR 16s
7. DALI2, DMX, PWM, Switch Dim, 0-10V, Dim-to-Warm and Tunable White Dimming modules

Premier event with global focus

"The Hong Kong International Lighting Fair is really a fantastic platform to display and demonstrate our new products," said Fong. "We continue to see strong interest globally, with an increase in booth visitors from Asia, particularly Japan, which is a large and growing market for GRE Alpha."

About GRE Alpha

GRE Alpha® Electronics, Ltd. specializes in the design and manufacture of solid-state lighting power supplies and lighting control accessories which are the lifeblood of indoor and outdoor LED lighting systems. Unlike many in the LED industry, GRE Alpha focuses on a modular approach. Their products can be used either in conjunction with existing systems or with new setups.

With more than two decades of power conversion expertise and a commitment towards innovation, GRE Alpha engages with industry pioneers to deliver highly efficient, installation-ready, and agency-approved LED power conversion products for a wide variety of industry applications. https://grealpha.com/about-us/locations/