News

GRE Alpha was recently invited to present as an honored speaker at the 22nd annual Guangzhou International Lighting Exhibition Convergent Future Forum sponsored by Guangya Messe Frankfurt Co Ltd. Mr. Kelvin Kwong, Product Marketing Manager at GRE Alpha, will present on the “Importance of Dimming Performance in Smart Lighting” on June 9, 2017, at 4:30 PM.

Held from June 9 to June 12 in the China Import and Export Fair Complex, informational session topics will cover essential technologies and applications for smart lighting, including IoT platforms, Li-Fi technology, smart data, smart dimming controls, and wireless mesh networks, among others.

“There are many smart lighting standards out there and the industry is trying to converge on a particular lighting protocol,” said Richard Fong, Executive Director of GRE Alpha. “GRE Alpha is hoping to play a part in helping easier adoption of smart lighting by providing dimming modules and smart lighting solutions that work with various smart lighting protocols. Our clients won't have to worry about which lighting protocol to use.”

GRE Alpha aims to act as the interface between smart lighting protocols and the lighting designers' vision,providing building blocks within a lighting system that allow consumers to easily adopt smart lighting technology. In addition to the speech by Mr. Kwong, the company will also be displaying several of its LED dimming modules and its XLAV series product line.

The forum, which will feature fellow industry leaders such as Trusted Link Technology Ltd, XlinkIoT Platform, Fudan University, Velmenni, Philips Lighting (China), DEKRA, and Xicato Inc., will focus on lighting accessories, components and equipment, LED technologies, and luminaries, diving deep into LED applications as well as smart lighting capabilities.

“With the advent of IoT, more and more electrical devices are becoming smart due to greater analytics and improvements in sensor technology,” said Fong. “The same can be said for LED lighting as different aspects of IoT converge to allow for advanced lighting in healthcare, agricultural and general lighting applications.”

According to Fong, the key to market adoption hinges on whether the industry can converge on protocols used to allow for proper function in a variety of lighting equipment. GRE Alpha is proud to be at the forefront of developing smart lighting controls that allow for seamless integration of various IoT lighting protocols with LED lights, allowing for rapid adoption and enhancement of lighting systems. The GRE Alpha team is looking forward to the Convergent Future Forum and to showcasing its innovative LED lighting management system solutions with event attendees.

The 2016 Guangzhou International Lighting Exhibition involved more than 2,400 exhibitors from 23 countries and regions spread out across 17 halls. 145,080 visitors from 37 countries and regions attended the 2016 lectures, and the Guangzhou Guangya Messe Frankfurt Co team is expecting similar turnout in 2017.

For more information about the forum, or to register for a visitor pass, visit the Messe Frankfurt website. For more information about LED drivers, dimming modules and accessories, or to speak with a GRE Alpha product expert, visit the Enquiries page and fill out the Enquiry Form.

GRE Alpha is proud to announce the opening of its newest office location in Tokyo, Japan. With offices in Hong Kong, United Kingdom and the United States, the addition of a Tokyo branch bolsters the presence of GRE Alpha products in one of the fastest-growing LED lighting markets in the world.

“The office was opened to better serve the needs of our Japanese lighting clients,” said Richard Fong, GRE Alpha’s Executive Director. “We had to find the right people with intimate knowledge of the lighting industry—as well as a strong technical background—to follow up with our Japanese clients and work with distributors to help our products spread throughout the region.”

The Tokyo office will allow GRE Alpha more intimate knowledge of the Japanese market, provide improved market access, allow for better technology exchange with Japanese firms, and expand the company’s global market presence. It will also aid in spreading brand awareness, something that is very important to the LED lighting components manufacturer.

“The Tokyo office furthers our goal of providing quality LED power solutions to different corners of the world,” said Fong. “It’s something we believe in, and we’re excited to see where the expansion takes us.”

Beyond offering better service to clients in Japan, GRE Alpha also looks forward to taking part in the growth of the Japanese LED lighting market due to the expansion of new products and buildings in preparation for the summer 2020 Tokyo Olympics.

For more information on GRE Alpha, or to contact a GRE Alpha service representative and schedule a one-on-one appointment with a technical expert, visit https://www.grealpha.com/contact.

GRE Alpha recently completed a successful showing at the March 2017 Nikkei Messe Tokyo Big Sight Lighting Fair held in Tokyo, Japan. The event, one of the largest comprehensive lighting exhibitions in Japan, ran from March 7 to March 10.

The lighting fair was organized by the Japan Lighting Manufacturers Association and Nikkei, Inc. and played host to 212 total exhibitors from 9 countries and regions, 712 total booths, and more than 70,000 visitors. This was GRE Alpha’s first year displaying at the lighting show.

“It was a good event and generated a lot of interest,” said Richard Fong, Executive Director at GRE Alpha. “We networked with other companies and unveiled several new products for the Japan market.”

GRE Alpha’s team gave demonstrations of products such as LED drivers and LED dimming modules. Products displayed in the company’s booth included the PWM dimming module, Tunable White dimming module, phase dimmable LED driver, DALI dimming modules, and constant voltage LED drivers. New products for the Japanese market included the GRE Alpha PWM dimming module featuring compatibility with Matsushita products, and an introduction to the Japan product-friendly DALI and DMX dimming modules.

“It was very rewarding to share our products that have been retrofitted with compatibility for uniquely Japanese designs,” said Fong. “There was increased interest in using smart lighting and dimming control. The emphasis of the Fair was more on human-centric lighting with ease of use rather than on efficiency. Our products offer both.”

In addition to a successful showing at the Japan event, GRE Alpha is proud to announce the opening of its newest office location in Tokyo, Japan. The new office was launched to provide better support for Japanese customers. GRE Alpha also looks forward to taking part in the growth of the Japanese LED lighting market due to the expansion of new products and buildings in preparation for the summer 2020 Tokyo Olympics.

GRE Alpha looks forward to showcasing even more innovative LED products at future tradeshows and events, including the upcoming 2017 LIGHTFAIR International event in Philadelphia, PA, USA. The LFI conference and tradeshow will be held from May 9 to May 11, 2017.

“We will be showcasing LED drivers specifically for grow lighting and horticultural lighting applications,” said Fong. “We will also be unveiling multi-mode dimming modules for SMART lighting—such as our 7-in-1-dimming module—that support multiple dimming functions.”

For more information on GRE Alpha, or to contact a GRE Alpha service representative and schedule a one-on-one appointment with a technical expert, visit https://grealpha.com/contact/.

GRE Alpha is proud to announce its participation in the March 2017 Nikkei Messe Tokyo Big Sight Lighting Fair in Tokyo, Japan, from Tuesday, March 7, to Friday, March 10, 2017. Past participants in Japan’s LED/OLED Lighting Technology Expo held annually in January, this will be GRE Alpha’s first time in the Nikkei Messe Fair.

“Japan boasts some of the most vibrant and unique lighting designs and lighting firms in the world,” says Richard Fong, Executive Director at GRE Alpha. “Steeped in a culture of constant innovation, GRE Alpha’s products are a good fit with the Japanese lighting industry.”

Pioneers in LED technology, GRE Alpha staff will be providing live demonstrations of several of their products, including the XLAV, 7-in-1 LED dimming module, XLAV Driver, SLD-DIM-PWM dimming module, and its new Tunable White SLD-DimTW Dim-to-Warm dimming module. Additionally, team members will be offering information and a showcase on Japanese certification-compliant, PSE-certified LED drivers including the XLD series, XLA series, and GLC/GLV series products.

“These products provide a comprehensive, one-stop lighting solution that simplifies installation, and provides innovative enhancements to lighting system reliability as well as performance,” says Fong.

GRE Alpha’s booth will feature interactive displays of many of its products, allowing users to experience firsthand the craftsmanship and quality that GRE Alpha brings to its LED power solution designs.

Nikkei Messe, held once every two years in Tokyo, is the largest lighting event in Japan. Hong Kong-based GRE Alpha will have Japanese speaking representatives at its booth to help with networking between staff and Japanese clients. Team members are most looking forward to a great show and to introducing their exciting LED products to the Japan market.

“User experience is very important to us,” says Fong. “Working in tandem with our distributors, we will have knowledgeable, Japanese speaking product experts stationed at our booth to help introduce and share our products with clients.”

Visit https://messe.nikkei.co.jp/ for more information on the 2017 Nikkei Messe Tokyo Big Sight Lighting Fair. For more information on GRE Alpha, or to speak with a service representative and set up a one-on-one appointment with a technical expert, visit https://grealpha.com/contact/a/.

HONG KONG (November 8, 2016)—For the fifth consecutive year, GRE Alpha has successfully exhibited at the Hong Kong Trade Development Council’s (HKTDC) Autumn International Lighting Fair held from October 27 to 30, 2016.

GRE Alpha’s booth, located in the prestigious Hall of Aurora at the Hong Kong Convention and Exhibition Centre, featured demonstrations of several top-of-the-line products and their applications, including wireless dimming, tunable white dimming, a 7-in-1 dimming LED strip, XLAV series constant voltage TRIAC dimming, daisy chain AC/DC LED driver, and a display of the new XSP300 high power LED driver.

GRE Alpha staff enjoyed networking and communicating with guests from all over the world, as well as meeting with several current and future clients. Visitors to the GRE Alpha exhibition booth represented multiple industries and applications such as architectural signage, signage lighting, decorative lighting, stage lighting, street lighting and store lighting, among others. Staff were happy to have had communication with current clients to extend their product applications and discuss market trends in wireless dimming. Some conversations will inspire future product development in GRE Alpha’s line of LED drivers.

In addition to exhibiting at booth 1CON-003, GRE Alpha displayed a hanging banner and a light box in the exhibition center.

The Autumn International Lighting Fair, a display of the latest technologies in lighting technology, saw more than 2,650 exhibiting companies from 37 countries and regions. With thousands of booths and displays, plenty of networking events for exhibitors and buyers, and an entire agenda of forums and seminars, the tradeshow was a huge success.

GRE Alpha looks forward to showcasing even more innovative products at future tradeshows and events, including the Japan Messe Lighting Fair and Light Fair International in Philadelphia, PA, USA.

For more information on the exhibited products, click here. To contact a GRE Alpha service representative and schedule a one-on-one appointment with a technical expert, visit https://grealpha.com/contact/.

GRE Alpha Team